The Secondhand Revolution In India With Tamanna Chawla
We all love a sustainable closet, and a lil’ nostalgia to go along with it.
As the secondhand revolution begins to rise in India, especially since the boom of Instagram thrifting during COVID-19, we wanted to dive into understanding what the cycle of secondhand looks like, and how entrepreneurs are leveraging the trend.
Looking at the industry as a whole, it’s obviously there is a need for more collaboration. To create an ethical industry, stakeholders must be held accountable in supporting a sustainable supply chain, and this isn’t a task that can be taken on solo.
In this episode, Tamanna Chawla of Curated Findings, joins the show to discuss the power of the secondhand industry for fostering sustainability and accountability within fashion.
Curated Findings is an online thrift and consignment store that started as an Instagram thrift account in January. Under their RELOVE Project, they also provide a platform for consumers to sell their secondhand fashion and art, as well as get rid of excess stuff. The goal: to bring pieces back into the fashion cycle and make sure they are used to their full efficiency before discarding.
We all love a sustainable closet, and a lil’ nostalgia to go along with it.
As the secondhand revolution begins to rise in India, especially since the boom of Instagram thrifting during COVID-19, we wanted to dive into understanding what the cycle of secondhand looks like, and how entrepreneurs are leveraging the trend.
Looking at the industry as a whole, it’s obviously there is a need for more collaboration. To create an ethical industry, stakeholders must be held accountable in supporting a sustainable supply chain, and this isn’t a task that can be taken on solo.
In this episode, Tamanna Chawla of Curated Findings, joins the show to discuss the power of the secondhand industry for fostering sustainability and accountability within fashion.
Curated Findings is an online thrift and consignment store that started as an Instagram thrift account in January. Under their RELOVE Project, they also provide a platform for consumers to sell their secondhand fashion and art, as well as get rid of excess stuff. The goal: to bring pieces back into the fashion cycle and make sure they are used to their full efficiency before discarding.
As a Fashion Entrepreneurship graduate, Tamanna has always been passionate about becoming a designer and creating a fashion brand since the age of 10. With crucial topics like sustainability, ethics, wastage and environment exploitation to explore within fashion, she was inspired to become a sustainable and slow fashion enthusiast, always looking for better alternatives to fast fashion. She is currently working for a designer label in Delhi and has previously worked in buying and export houses.
In this episode, Tamanna and Jazz dive into:
- How secondhand items arrive in India and how they are distributed.
- Why there has been such a rise in thrifting since the COVID-19 lockdown began.
- How the secondhand industry impacts and can empower artisans and designers.
Connect with Tamanna, and browse curated, secondhand goodies, on the Curated Findings Instagram.
Continue the conversation with us on the Conscious Bad Asses Facebook group and follow along at @curatedconsciously.
Continue the conversation with us on the Conscious Bad Asses Facebook group and follow along at @curatedconsciously.
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